The purpose of the privacy information is to provide maximum transparency regarding the information that the site collects and how it uses it.

In compliance with the obligations deriving from national legislation (Legislative Decree 30 June 2003 n.196, Code regarding the protection of personal data, and subsequent amendments) and European (European Regulation for the protection of personal data n. 679/2016, GDPR ), this site respects and protects the confidentiality of visitors and users, putting in place every effort possible and proportionate to not infringe the rights of users.

This site does not publish advertisements, does not use data for the purpose of sending advertisements, but makes use of third-party services in order to improve the use of the site, third parties who may collect user data and then use them to send advertisements personalized advertising on other sites. However, this site puts in place every effort to protect user privacy and minimize the collection of personal data. The site also uses social plugins to simplify the sharing of articles on social networks. These plugins are configured so that they send cookies (and therefore possibly collect data) only after the user has clicked on the plugin.

For more information on the processing of personal data you can read the complete information below.

Treatment subjects

The data controller pursuant to applicable laws is the site administrator, Piutrend who can be contacted through the CONTACTS section (link at the bottom of the page).

Legal basis of the treatment

This site processes data mainly on the basis of users’ consent. The consent is given through the banner located at the bottom of the page, or through the use or consultation of the site, as conclusive behavior. With the use or consultation of the site, visitors and users approve this privacy statement and consent to the processing of their personal data in relation to the methods and purposes described below, including any disclosure to third parties if necessary for the provision of a service. Further consents relating to the specific purpose of the service are collected through the communication or service request forms.

The provision of data and therefore consent to the collection and processing of data is optional, the User can deny consent, and can withdraw at any time a consent already provided (via the banner at the bottom of the page or the browser settings for cookies, or the Contact link). However, denying consent may make it impossible to provide certain services and the browsing experience on the site would be compromised.

The data for site security and for the prevention of abuse and SPAM, as well as data for the analysis of site traffic (statistics) in aggregate form, are processed based on the legitimate interest of the Data Controller to protect the site and of the users themselves. In such cases, the user always has the right to object to the processing of data (see par. User rights).

The data provided for professional consultancy or assignments are processed on the basis of the fulfillment of a contract and the fulfillment of a legal obligation. In such cases, specific information is provided.

Purpose of the treatment

The processing of data collected by the site, in addition to the related, instrumental and necessary purposes for providing the service, is aimed at the following purposes:

Statistics (analysis)
Collection of data and information in an exclusively aggregated and anonymous form in order to verify the correct functioning of the site. None of this information is related to the physical person-user of the site, and does not allow identification in any way. Consent is not required.

Safety
Collection of data and information in order to protect the security of the site (anti-spam filters, firewalls, virus detection) and of Users and to prevent or unmask fraud or abuse to the detriment of the website. The data are recorded automatically and may possibly also include personal data (IP address) which could be used, in accordance with the laws in force on the subject, in order to block attempts to damage the site itself or to damage other users, or in any case harmful activities or constituting a crime. These data are never used for the identification or profiling of the User and are periodically deleted. Consent is not required.

Accessory activities
Communicate data to third parties who perform functions necessary or instrumental to the operation of the service (e.g. comment box), and to allow third parties to carry out technical, logistical and other activities on our behalf. Suppliers have access only to personal data that are necessary to perform their duties, and undertake not to use the data for other purposes, and are required to process personal data in accordance with current regulations.

Professional consultancy and assignments
In the event of spontaneous sending of data in order to request professional advice or for a professional assignment, the data will be used for the sole purpose of evaluating the assignment and for any fulfillment of the same. In such cases, specific information will be provided.

 Collected data

This site collects user data in two ways.

Data collected automatically.
While browsing the Users, the following information may be collected which is kept in the server’s log files (hosting) of the site:

• internet protocol address (IP);
• browser type;
• device parameters used to connect to the site;
• name of the internet service provider (ISP);
• visit date and time;
• web page of origin of the visitor (referral) and exit;
• possibly the number of clicks.

These data are used for statistical and analysis purposes, in an exclusively aggregated form. The IP address is used exclusively for security purposes and is not crossed with any other data.

Data provided voluntarily

The site may collect other data in the event of voluntary use of services by users, such as comments, communication services (contact forms, comments box), and will be used exclusively for the provision of the requested service:

• first name;
• email address;
• any further data spontaneously sent by the user.

Data retention period

The data collected by the site during its operation are kept for the time strictly necessary to carry out the specified activities. Upon expiry, the data will be deleted or anonymised, unless there are other purposes for the conservation of the same.

The data (IP address) used for site security purposes (blocking attempts to damage the site) are kept for 30 days.
The data for analytics purposes (statistics) are stored in aggregate form for 24 months.

Transfer of collected data to third parties

The data collected by the site are generally not provided to third parties, except in specific cases: legitimate request by the judicial authority and only in the cases provided for by law; if it is necessary for the provision of a specific service requested by the User; for performing security checks or site optimization.

Transfer of data to non-EU countries

This site may share some of the data collected with services located outside the European Union area. In particular with Google and Facebook, through social plugins and the Google Analytics service. The transfer is authorized based on specific decisions of the European Union and the Guarantor for the protection of personal data, in particular the decision 1250/2016 (Privacy Shield – here the information page of the Italian Guarantor), for which no further consent is required. The companies mentioned above guarantee their adhesion to the Privacy Shield.

Security measures

We treat visitor / user data in a lawful and correct manner, adopting appropriate security measures to prevent unauthorized access, disclosure, modification or unauthorized destruction of data. We are committed to protecting the security of your personal data when it is sent, using the Secure Sockets Layer (SSL) software, which encrypts the information in transit. The treatment is carried out using IT and / or telematic tools, with organizational methods and with logic strictly related to the purposes indicated. In addition to the Owner, in some cases, categories of agents involved in the organization of the site or external subjects (such as third party technical service providers, hosting providers) may have access to the data.

This site uses cookies, text files that are recorded on the user’s terminal or that allow access to information on the user’s terminal. Cookies allow you to store information on visitor preferences, are used in order to verify the correct functioning of the site and to improve its functionality by customizing the content of the pages according to the type of browser used, or to simplify navigation by automating the procedures (e.g. Login, site language), and finally for the analysis of the use of the site by visitors.

This site uses the following categories of cookies:

• technical cookies, used for the sole purpose of carrying out the transmission of an electronic communication, to ensure the correct display of the site and navigation within it. In addition, they allow you to distinguish between the various connected users in order to provide a service requested to the right user (Login), and for site security reasons. Some of these cookies are deleted when the browser is closed (session cookies), others have a longer duration (such as the cookie necessary to keep the user’s consent in relation to the use of cookies, which lasts 1 year). No consent is required for these cookies;
• analysis cookies, used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site. They are assimilated to technical cookies if the service is anonymized.
• profiling and marketing cookies, used exclusively by third parties other than the owner of this site to collect information on user behavior while browsing, and on interests and consumer habits, also in order to provide personalized advertising.

By clicking OK on the banner present at the first access to the site or by browsing the site, the visitor expressly consents to the use of cookies and similar technologies, and in particular to the registration of these cookies on his terminal for the purposes indicated above, or to access through cookies to information on your terminal.

Disabling cookies

The user can refuse the use of cookies and at any time can revoke a consent already provided. Since cookies are connected to the browser used, THEY CAN BE DISABLED DIRECTLY FROM THE BROWSER, thus refusing / withdrawing consent to the use of cookies, or through the banner at the bottom of the page.

DISABLING COOKIES COULD PREVENT THE CORRECT USE OF SOME FUNCTIONS OF THE SITE, in particular the services provided by third parties may not be accessible, and therefore may not be viewable:

• YouTube videos or other video sharing services;
• the social buttons of the social networks;
• Google maps.

Instructions for disabling cookies can be found on the following web pages:

Mozilla Firefox – Microsoft Internet Explorer – Microsoft Edge – Google Chrome – Opera – Apple Safari

Third party cookies

This site also acts as an intermediary for third-party cookies (such as buttons for social networks), used to provide additional services and features to visitors and to simplify the use of the site itself, or to provide personalized advertising. This site has no control over their cookies entirely managed by third parties and does not have access to the information collected through these cookies. Information on the use of these cookies and their purposes, as well as on how to disable them, are provided directly by third parties on the pages indicated below.

It is recalled that generally the tracking of users does not involve identification of the same, unless the User is already registered with the service and is also already logged in, in which case it is understood that the User has already expressed his consent directly to the third party when registering for the relevant service (eg Facebook).

This site uses cookies from the following third parties.

• Google Ireland ltd
  For information on the use of data and their processing by Google Ireland ltd, it is recommended to read Google’s privacy policy and Google’s methods of using data when using partner sites or apps.
• Google Analytics
  used to analyze the use of the site by users, compile reports on site activities and user behavior, check how often users visit the site, how the site is tracked and which pages are visited most frequently. The information is combined with information collected from other sites in order to create a comparative picture of the use of the site compared to other sites in the same category.
  Collected data: browser identification, date and time of interaction with the site, page of origin, IP address.
  Place of data processing: the anonymization of the service being active in the European Union.

The collected data do not allow the personal identification of users, and are not crossed with other information relating to the same person. They are processed in aggregate and anonymized form (truncated at the last octet). On the basis of a specific agreement (DPA), it is forbidden for Google Inc. (controller) to cross such data with those obtained from other services.

Further information on Google Analytics cookies can be found on the Google Analytics Cookie Usage on Websites.

The user can selectively disable (opt-out) the collection of data by Google Analytics by installing the appropriate component provided by Google on his browser (opt out).

Social Network Plugin

This site also incorporates plugins and / or buttons in order to allow easy sharing of content on your favorite social networks. When you visit a page of our website that contains a plugin, your browser connects directly to the servers of the social network from where the plugin is loaded, which server can track your visit to our website and, if necessary, associate it to your social media account, especially if you are logged in at the time of the visit or if you have recently surfed on one of the websites containing social plugins. If you do not want the social network to record the data relating to your visit on our website, you must log out of your social account and probably delete the cookies that the social network has installed in your browser.

Plugins are installed on this site with advanced protection functions for Users’ privacy, who do not send cookies or access cookies on the User’s browser when opening the page but only after clicking on the plugin.

The collection and use of information by these third parties are governed by their respective privacy policies to which please refer.

– Facebook (cookie information link)
– LinkedIn (cookie information link)

User rights

Pursuant to European Regulation 679/2016 (GDPR), the User can, according to the methods and within the limits provided for by current legislation, exercise the following rights:

• object in whole or in part, for legitimate reasons, to the processing of personal data concerning him for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication;
• request confirmation of the existence of personal data concerning him (right of access);
• know its origin;
• receive intelligible communication;
• have information about the logic, methods and purposes of the treatment;
• request its updating, rectification, integration, cancellation, transformation into anonymous form, blocking of data processed in violation of the law, including those no longer necessary for the pursuit of the purposes for which they were collected;
• in cases of consent-based processing, receive the data provided to the owner, in a structured and readable form by a data processor and in a format commonly used by an electronic device, only at the cost of any support;
• the right to lodge a complaint with the Supervisory Authority (Garante Privacy – link to the Guarantor page);
• as well as, more generally, exercise all the rights that are recognized by the current provisions of the law.

Requests should be addressed to the Data Controller.

Updates