OPTIMISING RETAIL SPACES; HERE IS THE TRANSFORMATION…
A MAGAZINE WAREHOUSE BECOMES A WELCOMING COFFE BAR IN MILAN’S CENTRAL RAILWAY STATION.
It is now established that opening businesses in shopping centres, airports and stations has very high costs per square metre. Therefore, it is essential to make the most of every centimetre in order to increase sales.
This project expresses the aforesaid concept. The drastic decrease in newspaper sales is having a very heavy effect on businesses that once guaranteed excellent incomes. Our action was to transform a warehouse of unsold magazines into an express coffee bar, enhancing an area having a high people flow.
Excellent design of business premises leads to economic gains.
A skilled interior designer will know how to optimise the spaces and their practicality in order to make daily work quicker. An economic gain since the product will be enhanced by the surrounding environment and sales will benefit.